The “Must Have” of Traiano: Innovation

As you know, Traiano is an emerging brand trying to make our mark among the big menswear fashion brands in the world.

Despite our small size, our team is always on the lookout for innovation, whether it’s an idea for a photo shoot or the use of a particular new print for the next collection. Traiano stands out among the rest because in our young age and small experience, we are able to find ways to complete our goals with our enterprising spirit and clever solutions that established institutions simply can’t do.

The technical fabric used to make garments is studied daily and constantly improved in the R & D department. As Bill Gates once said, “I choose a lazy person to do a tough and demanding job, because this person will always find the easiest and fastest way to do it.” This is a belief that we truly we stand by. We want to continue along our path, pursuing a common dream: to be pioneers of formal activewear. To do this, every season we offer novelties in terms of fabric, prints and models, having as our sole reference the satisfaction of our customers. Every day, the team wears the Traiano pieces not only because they are extremely comfortable but above all to test their peculiar features and provide useful feedback to always push for more comfort and functionality.