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TRAIANO @PITTI96

PITTI96

04.06.19

PITTI UOMO 96 

June 11th – 14th
Futuro Maschile – Arena Strozzi – Stand 25

 

Milan MFW SS20 

June 15th – 18th
Cascina Cuccagna
Via Cuccagna 2/4, Milan

 

 

 

SS19 Campaign

ON THE BORDERS OF MILAN
AN OUTLOOK ON THE CITY AND SENSE OF VOYAGE

28.03.19

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We’ve arrived where Milan ends, or better, where it actually begins. Right on a non imaginary line, where the boundaries of the city are traced.
 
We found suspended dreamlike spaces that overlook the city, that talk about journeys, with some uncertainty between departures and arrivals.
 
We reached the intersections of highways and freeways, where the metro begins, and the buses reach their terminal, climbing the highest parking rooftops, hovered by blue skies, grazed by the nearby landing airplanes.
 
We found a place overlooking the growing city, that asks you to stay. We found a place that has all the means to move, and keeps whispering you to travel.
 
Traiano is a Milanese project,
Traiano is a travel project.

Monocle

MONOCLE

“MUNICH BEER GARDENS”

05.10.18

Monocle 115 Issue

Pages 187-202

In the 115th Monocle, Janek Schmidt and Ramon Haindl describeone of the most popular and the worldwide representative tradition of the Bavarian people: the so called “Biergarten” (Beer gardens).
In 1593 a feud between the traditional breweries and the inhabitants of Munich brought to a regulation that banned the citizens from the breweries and forced them to drink outdoor. Since then, the Munich Beer Gardens continue to attract thousands of residents everyday, while hordes of tourists come to the city before and after the Oktoberfest. They sit around massive wooden tables, drinking beer and enjoying life under the shadow of the horse-chestnuts.
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TRAIANO CAPSULE COLLECTION FEATURING LODENFREY MUNICH

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BEERPROOF
TECHNOLOGY

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Photo credit: Ramon Haindl (Monocle), Traiano

Intuition

INTUITION

17.09.18

Immagine9

Water Theme No. 3, Knight of Cups. Hanan Townshend 2016.
Malick’s soundtracks

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